DOA Continues to Introduce Innovative Saltwater Lures

There are so many artificial shrimp on the market today that it is easy to forget how innovative Mark Nichol’s DOA Shrimp was when introduced in the 1990s. In fact, the lure was so different that it actually took anglers some time to warm up to it. Of course, since then, DOA and its signature lure have developed an almost cult-like following among saltwater fishermen throughout the country. Much of the customer’s brand loyalty is based not only on the quality of the lures DOA produces, but the innovative designs the company continuously churns out. This year was no different, as the company released two unique designs – the PT-7 Topwater and the Sna-Koil.

“If you are not different, you are just one of many,” Nichols commented recently. “So, we are always trying to come up with new baits that are different than what’s out there. I think that’s what we did this year with the PT-7 and the snake (Sna-Koil).”


The PT-7 is a weedless topwater lures. It’s shape – a 3-inch oval – does not distinguish it from other walk-the-dog type lures. However, the PT-7 is soft-plastic and, being fitted with a single ‘worm hook,’ is weedless. This is an especially useful tool in shallow Texas bays such as the Lower Laguna Madre, where floating grass following high winds can turn traditional treble-hooked topwaters into ‘bay rakes.’ The PT-7 is also equipped with a fish-attracting rattle and has proven to be a very effective surface offering up and down the Texas coast, as well as for bass fishermen on hydrilla-choked Texas lakes.


Speaking of lakes, the Sna-Koil looks much more suited from crawling across lily pads than being tossed into potholes in saltwater bays. But, while this 12-inch snake imitation is certainly effective for bass, it is equally attractive to speckled trout, redfish and even black drum. In saltwater, it basically serves as a sand eel imitation. Some anglers choose to cut the bait in half or even thirds. However, chunking the whole thing is also surprisingly effective of specks and reds of all sizes. So, savvy saltwater anglers shouldn’t dismiss it as a bass lure being used in salt, it is a legitimate coastal lure as well.  

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